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Over 5 fold increase in orders in 2 months via PPC
Paid Advertising (Pay Per Click or PPC) is the most effective way of increasing orders fast. Even in the recession or credit crunch.
PPC advertising has helped increase the numbers of orders for an online bike shop by over 5 times in just two months. The return on investment in the PPC advertising spend has also dramatically increased through careful bid optimisation techniques.
“Please reduce advertising for a few weeks so we can catch up!”
Yes this is the genuine request in May 2009 from one of our eCommerce clients for whom the online PPC advertising has driven up sales to such an extent that the staff are fully stretched coping with the orders.
| Month | ROI | Increase in ROI | Increase in Orders |
|---|---|---|---|
| Feb-09 | 10:01 | 0% | 0% |
| Mar-09 | 13:01 | 30% | 360% |
| Apr-09 | 16:01 | 60% | 513% |
Using an experienced PPC agency to manage your PPC account makes sense, as the account optimisation will produce benefits in terms of increased sales which far exceed any account management fees.
Need to boost sales in the short term? Looking for PPC account optimisation?
For more information on any aspect of PPC management , including a free initial review of your account, please contact eXtraSearch.
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