eXtraSearch Case Study - SEO for Recycling

SEO Case Study: Increasing visitors to recycling website

eXtra provided SEO services to Countrystyle Group from May 2009

Natural search visitors up 240% in one year

SEO Client

Countrystyle Group are waste management, recycling and composting experts. They wanted to increase the number of natural search or SEO visitors to their website.


eXtraSEO Approach

Our first approach was to redesign the website, resulting in website visitors staying longer and reading more pages. The bounce rate (the number of visitors who only visit the homepage and then leave) was also dramatically reduced.

This new website included many different keyword areas so it needed high visibility in the search engines for a wide range of keywords. None of these are particularly high volume keywords, so it was important to use a wide range of keywords to get the increase in visitors.

During 12 months of search engine optimisation on the website from 2009 to 2010, visitors to the website increased by over 240% due to the top page visibility of an extra 350 keywords.

 Internet advertising


eXtraSEO Results

  • In one year natural visitors up by 240%
  • Top page ranking for a wide range of keywords
  • Number of quality website visitors significantly increased

Effective search engine optimisation will give a significant rise in natural non paid traffic to your website, with very dramatic results once your website is in the top few positions of Google.

Contact eXtra for further information on this case study.


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"Our initial site was not achieving the visibility that we needed... ... eXtra proved invaluable in making full use of Google"

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