eXtraSearch Case Study - PPC for Online Music Shop

PPC Case Study: Increasing Website Sales

eXtra have provided PPC services to Sheet Music Direct since August 2011

In just one month,

Sales doubled, ROI up by 65%

PPC Client pay per click

Sheetmusicdirect.com is the leading digital downloads service for musicians. They wanted a PPC Ad campaign to increase sales and boost their return on investment from online advertising.

PPC Objective

To increase the number of conversions and improve sales of digital sheet music, downloadable backing tracks and video music lessons from the website.


eXtra PPC Approach

  • Comprehensive review of the PPC campaign including running reports followed by performance analysis
  • Daily monitoring and PPC optimisation
  • Various bidding options tested on some campaigns
  • New campaigns created and new products added
  • New ad copies added and existing ads improved
  • New destination URL’s tested

eXtra PPC Results

  • All major KPI’s were considerable improved
  • ROI up by 65%
  • Conversion rate up by 27%
  • Number of sales doubled
  • Total sales value increased by 127%

 search agency


Effective PPC management will give significant increases to existing campaign performance and the increased revenue from PPC campaigns will be significantly more than the PPC management fee.

Contact eXtra for further information on this case study.


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