eXtraSearch Case Study - SEO for Insurance

SEO Case Study: Competitive SEO for 'medical insurance'

eXtra have provided SEO services to Patient Choice since early 2009

Natural visitors up 375%
in 3 months

SEO Client

Patient Choice provides medical insurance and healthcare plans. The website was designed for a high conversion rate, so it is clear and simple without too much text. The SEO work had to ensure the website remained simple, uncluttered with an easy to use quote and apply facility.

eXtraSEO Approach

  • The website was already designed and built to be SEO friendly (we built it!)
  • Ongoing SEO monitoring and reaction as required
  • Extra pages generated
  • Article generation, syndication and online PR
  • High quality inbound references from authority websites

PPC case study

eXtraSEO Results

  • In 3 months, natural visitors from 'insurance' keywords up by 375%
  • Top few positions for major keywords (e.g. 'private medical insurance'- 2nd)
  • Top page rankings for most competitive keywords ( e.g. 'medical insurance')

Effective search engine optimisation will give a significant rise in natural non paid traffic to your website, with very dramatic results once your website is in the top few positions of Google.

Contact eXtra for further information on this case study.

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eXtraSearch success

Internet Advertising for Corporate Events 
 August 2009

eXtraSearch

"Our initial site was not achieving the visibility that we needed... ... eXtra proved invaluable in making full use of Google"

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