eXtraSearch Case Study - PPC for eCommerce
PPC Case Study: Optimisation of eCommerce PPC campaign
eXtra have provided PPC management services to Tredz since February 2009
In just two months,
Sales up x4, PPC Profit up x2
PPC Client
Tredz sells mountain bikes and other types of bike plus cycling accessories and clothing.
eXtraPPC Approach
- New campaign created and existing campaign improved
- Bid management at ad group level and keyword level
- Keyword optimisation – keywords added / paused / deleted
- Destination URL’s changed
- Ad optimisation
eXtraPPC Results
- Number of Sales increased more than 4 times
- Profit more than doubled in two months
- Average CPC reduced by a massive 60%
Effective PPC management will give significant increases to existing campaign performance and the increased revenue from PPC campaigns will be significantly more than the PPC management fee.
Contact eXtra for further information on this case study.
