eXtraSearch Case Study - Combined SEO/PPC

SEO Case Study: Effective use of both SEO and PPC

eXtra have provided SEO and PPC services to Total Logistics since 2007

2 + 2 = 5

The most effective search marketing will make use of many different techniques, which when combined together will give results better than the sum of the parts.

Combining top positions in both the natural search (search engine optimisation) and paid search (PPC management) listings gives a huge boost to brand awareness and advertising effectiveness.

Combining SEO and PPC to give greater brand awareness

In the above screen shot, the website Total Logistics appears in the best converting 3rd position in the paid results and in the second position in the natural results. For someone looking for a logistics consultant, the Total Logistics website is the most visible website.

The Total Logistics website has over several years consistently remained on the top page of Google for the main target keywords

eXtraSearch provide multi-lingual website development and search marketing for Total Logistics, with websites in Dutch, Russian and German.

Conclusions

Effective search marketing may use both SEO and PPC to give top position listings in both the paid and natural search results. This doubles the exposure and increases brand awareness.

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SEO work in Waste Management Industry 
 June 2009

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"Our initial site was not achieving the visibility that we needed... ... eXtra proved invaluable in making full use of Google"

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