Tag Archives: Social Marketing

QR Codes: Help or Hype?

By ruth | Published: January 17, 2012

QR codes are a bit of a craze at the moment, cropping up everywhere from billboards and flyers to magazines and coupons. We’ve had a few people making enquiries about getting QR codes implemented for their sites or just generally for their businesses, but in most cases we’ve talked them out of it for their [...]

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How to do Social Media Advertising Quickly

By Rachel | Published: April 29, 2010

What do you do when you are a marketing manager with a pot of money earmarked for new media or social media and you are requested to do something in social media and get a fast return?

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Facebook and Bebo – are they beneficial for business?

By Rachel | Published: April 24, 2010

So what about Facebook? What is the ROI? Is this positive and will having a Facebook page enhance your business?

There are very few critical review of Facebook as a marketing medium which include measured results. This is surprising as Facebook provides good statistics and it is easy to measure the success of any effort here.

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Can LinkedIn be used for business?

By Rachel | Published: March 25, 2010

LinkedIn is a professional kind of Facebook, and many professionals use a Facebook account for their family and home life and a LinkedIn account for their professional life. It provides a means of contacting people you knew from employment or academic study and then contacting those connected to your contacts. It is an online networking tool allowing you to establish a network of contacts for your work.

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B2B Marketing using Twitter

By James | Published: February 8, 2010

It is widely assumed that business that offer business and professional services cannot take the Twitter advantage. This is not True. There are many opportunities for the B2B industry using twitters technology Forge relationships with suppliers and clients alike Over 6 million users use Twitter. It’s likely that a lot of your past clients are [...]

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Social Marketing and Online Reputation

By Rachel | Published: February 3, 2010

The social marketing forums and sites provide an ideal place to lose a reputation. For B2B and consultant type services where the reputation of the company and the consultant are important, the online reputation of the business and its key staff members or consultants is important and will increasingly influence how business contracts are won or lost.

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Why your Business should be using Twitter

By James | Published: January 8, 2010

For those who don’t know, Twitter is the most effective way to micro-blog. What this means is you can tell the world what you are up to at that moment in 140 characters or less. Now this may seem like a fad, but twitter has over 6 million users. That is approximately 3% of people [...]

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Ten Twitter Tips for Businesses

By James | Published: January 3, 2010

Twitter provides an excellent opportunity to market your products and services directly to your consumers, with feedback for a very low cost – free! This may all seem well and good however, if you do not follow specific guidelines, it can be a PR disaster. Here are our tips to effectively use Twitter as part [...]

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