By ruth | Published: January 31, 2012
If you hear something that sounds to good to be true, the chances are that it…well, is. This never holds up better than when considering SEO companies (or “link building” companies masquerading as SEO outsourcers) who promise you the world on a Google-shaped platter. It seems to be a natural habit of many people who outsource SEO to recoil when told by their agency that they need to do some work, but get overexcited when the agency sits back and tells them not to worry. So if you are outsourcing your SEO and other online marketing, when should you listen to your agency and when should you start questioning their decisions?
By ruth | Published: November 23, 2011
After many years of loyal service, today Yahoo closed down Yahoo Site Explorer in favour of a complete move over to Bing. While Yahoo claim that the new Bing Webmaster Tools features have been upgraded to provide comparable service, it seems sadly unlikely that the same level of backlink data will be available.
By ruth | Published: November 17, 2011
Most online marketers and site developers don’t bother with search engine optimising their videos if they have any, considering it a “nice to have” rather than a critical component of site content. Less than one fifth of marketers will bother putting keywords in, and someone who enters in proper metadata, captions and annotations is a rare animal indeed.
By ruth | Published: November 1, 2011
Think of casual browsers as window shoppers. When you walk down a high street, there is a good chance that you won’t walk into every shop you pass and spend ten minutes browsing its shelves and racks to see what is on offer. Instead, you look at the windows to see what the shop sells, how it is presented and priced and if they have any special or unique offers currently available. Only if you see something of interest will you actually enter the shop…
By Rachel | Published: October 3, 2011
Search on phrases such as “link building” and you will see large numbers of companies offering you the chance to get blacklisted or delisted from Google. And you can pay for the privilege a monthly fee. Many link building agencies will provide monthly reports on the progress towards expulsion from the search results.
By Rachel | Published: September 28, 2011
The latest big update to the Google search engines has been called Panda. This Google update has left many websites with lower search engine rankings as Google has included penalties for techniques such as ‘keyword stuffing’ and masses of links from articles sites such as EzineArticles.
Posted in Internet Marketing, SEO | Also tagged panda
By Rachel | Published: September 9, 2011
The information on the web about blogging is one sided. It is mostly written by individuals, software or website companies interested in promoting blogs. There is very little consideration to the downside of a blog.
Yet company blogs have many downsides.
The disadvantages of a business blog can be categorised into different types depending on how often and how well your blog is updated.
By Rachel | Published: May 13, 2011
This is a debate which has been going a long time, and talked about in the last month on LinkedIn. The concern is that when you ‘do SEO’ you need to interfere with the visual website design,
ExtraSearch maintain that it is possible to carry out effective SEO on any visual website design.
By Rachel | Published: July 14, 2010
Magento is an ecommerce platform that can be installed to be very search engine friendly, and an ecommerce store built using the Magento platform can do exceedingly well in the search engines.
So what are the secrets to carrying out successful SEO on Magento stores?
Posted in SEO | Also tagged ecommerce, magento
By Rachel | Published: June 14, 2010
Joomla is a popular open source content management system which can be made search engine friendly, and in this regard is a great improvement on older content management systems. Joomla websites can do exceedingly well in the search engines.
So what are the secrets to carrying out successful SEO with Joomla websites?
