By ruth | Published: December 8, 2011
Tablet computers are on the rise. Whether you’ve opted for a gadgety iPad or a no-nonsense Asus tablet, it looks like tablet computing is here to stay. The recent proliferation of tablets is now starting to have a significant impact on the way people search, browse and shop online.
Posted in Banner Advertising, Internet Marketing, PPC, Technology | Also tagged adwords, Banner Advertising, Google, Internet Marketing, iPad, mobile devices, paid advertising, PPC advertising, Tablet Computing, website visitors
By ruth | Published: November 30, 2011
Adwords ROI is an enormous topic in and of itself, but centring on the Google Maps service simplifies things somewhat. Business listings on Google Places are still absolutely free, so for a cost of zero the potential to bring in even one or two new local customers is worth the effort of registering. For the time being at least, don’t fret over defensive ads unless you’ve got literally piles of competitors who are all in the same geographical area as you. Remember Maps searches are based on both need and location, not just keyword, and plan your online marketing strategy accordingly.
By Rachel | Published: November 10, 2010
Myths about AdWords Quality Score regarding negative keywords, keyword match types and page load time
By Rachel | Published: October 20, 2010
Quality scores are a mechanism used by Google to reward good adverts and place poor adverts at a disadvantage. This is a method of automatically policing the AdWords system and keeping the ads more relevant an better for users. But what factors determine quality score?
By Rachel | Published: October 12, 2010
A very common misconception is the belief that ads only work in the top 3 or top 6 places. Or always wokr best here. And ads shown lower than this are a waste of money.
The above 3 statements are generally not true.
By Rachel | Published: September 17, 2010
Google Ad Extensions helps include other useful information into the ads which make them appear more useful and more relevant to people searching for a product or service.
Location Extensions give location information, and specifically addresses.
By Rachel | Published: September 15, 2010
AdWords spend is not an overhaed, it is a cost of sales. If you want more sales you will have higher costs of sales. Provided the cost of sales is lower than the sales themselves you are making money. There is therefore no sensible reason why in a recession the advertising spend should be cut.
By Rachel | Published: July 19, 2010
Usually the advice of online marketing is to measure and measure and measure and seek to increase conversions or decrease cost per conversion. But there are times when this can give misleading results.
By Rachel | Published: July 1, 2010
Magento PPC. How to choose an agency for Magento PPC management?
This articles looks at what should you look for when searching for a PPC agency for your Magento store?
By Rachel | Published: May 9, 2010
January was a strange month for online marketing. The business searches started very slowly and very late as UK employees were more interested in tobogganing, sledging or skiing in the snow than getting to work. The first half of January was therefore very sluggish for many businesses in terms of online orders and enquiries.
But with help from ongoing SEO work many websites then experienced high month on month growing visitor numbers with corresponding sales or enquires.
