Tag Archives: Internet Marketing

Quality scores in Google AdWords

By Rachel | Published: October 20, 2010

Quality scores are a mechanism used by Google to reward good adverts and place poor adverts at a disadvantage. This is a method of automatically policing the AdWords system and keeping the ads more relevant an better for users. But what factors determine quality score?

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The Impact of the world cup on Internet Search

By Rachel | Published: July 16, 2010

The World Cup has had a major impact on Internet Search patterns and this has impacted businesses in different ways. Some have gained, others have had fewer leads.

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Why are AdWords and Analytics statistics so different?

By Rachel | Published: June 15, 2010

Using Analytics to measure and compare different marketing channels can be dangerously misleading. It is likely to undervalue the PPC and referral channels and overvalue the direct channels.

Analytics can be used to accurately measure the impact of different marketing channels but this is not quite as easy as claimed by the setup guides for Analytics.

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Is it Google or the ISP’s who pose the biggest threat to fair advertising?

By Rachel | Published: February 15, 2010

The bigger danger (to the Internet) lies perhaps with the Internet Supply Companies (ISPs) and there is some very worrying news from the US to support this viewpoint.

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Google Buzz – will it live up to its name?

By Rachel | Published: February 14, 2010

First impressions of Google Buzz are” why bother”? Google Wave was exciting with major new developments being showcased, and Google Buzz is poor in comparison. But Google Buzz is not about sharing photos – it is about better targeted advertising.

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B2B Marketing using Twitter

By James | Published: February 8, 2010

It is widely assumed that business that offer business and professional services cannot take the Twitter advantage. This is not True. There are many opportunities for the B2B industry using twitters technology Forge relationships with suppliers and clients alike Over 6 million users use Twitter. It’s likely that a lot of your past clients are [...]

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Why your Business should be using Twitter

By James | Published: January 8, 2010

For those who don’t know, Twitter is the most effective way to micro-blog. What this means is you can tell the world what you are up to at that moment in 140 characters or less. Now this may seem like a fad, but twitter has over 6 million users. That is approximately 3% of people [...]

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Internet Marketing

By Rachel | Published: January 4, 2010

This was taken from the Internet Marketing page on Cornish WebServices website and shows the many elements that make up Internet Marketing.

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Ten Twitter Tips for Businesses

By James | Published: January 3, 2010

Twitter provides an excellent opportunity to market your products and services directly to your consumers, with feedback for a very low cost – free! This may all seem well and good however, if you do not follow specific guidelines, it can be a PR disaster. Here are our tips to effectively use Twitter as part [...]

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