Internet Marketing may contain elements of:
- Search engine optimisation on both traditional search and elsewhere on the Internet
- Paid advertising on the search engines, known as PPC (pay er click) advertising
- Paid (PPC) advertising on locations other than traditional web search
- Banner advertising and other forms of paid advertising (pay per impression)
- Viral marketing and marketing on the web2.0 and new social networks
- Online articles PR distribution
- RSS and news article feeds
- Email marketing
- Newsletter signup
- Links with non-Internet advertising (using your website in tandem with print / broadcasting or other advertising)
- Customer feedback
- Provision of customised offers based on customer history
- Website conversion (is your website designed to sell?)
- Measuring the ROI (return on investment) of the different parts of online marketing
- International considerations (if relevant)
This was taken from the Internet Marketing page on Cornish WebServices website and shows the many elements that make up Internet Marketing.