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	<title>eXtraSearch Marketing, SEO and PPC Management &#187; eXtraSearch are a UK search engine marketing agency</title>
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	<description>Everything your website needs</description>
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		<item>
		<title>Life With Your SEO Agency</title>
		<link>http://www.extrasearch.co.uk/blog/seo/life-seo-agency/</link>
		<comments>http://www.extrasearch.co.uk/blog/seo/life-seo-agency/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 12:16:54 +0000</pubDate>
		<dc:creator>ruth</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[link building]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[SEO friendly website]]></category>
		<category><![CDATA[seo guarantee]]></category>

		<guid isPermaLink="false">http://www.extrasearch.co.uk/blog/?p=456</guid>
		<description><![CDATA[If you hear something that sounds to good to be true, the chances are that it…well, is. This never holds up better than when considering SEO companies (or “link building” companies masquerading as SEO outsourcers) who promise you the world on a Google-shaped platter. It seems to be a natural habit of many people who outsource SEO to recoil when told by their agency that they need to do some work, but get overexcited when the agency sits back and tells them not to worry. So if you are outsourcing your SEO and other online marketing, when should you listen to your agency and when should you start questioning their decisions?]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>QR Codes: Help or Hype?</title>
		<link>http://www.extrasearch.co.uk/blog/internet-marketing/qr-codes-hype/</link>
		<comments>http://www.extrasearch.co.uk/blog/internet-marketing/qr-codes-hype/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 10:43:40 +0000</pubDate>
		<dc:creator>ruth</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[mobile devices]]></category>
		<category><![CDATA[website visitors]]></category>

		<guid isPermaLink="false">http://www.extrasearch.co.uk/blog/?p=446</guid>
		<description><![CDATA[QR codes are a bit of a craze at the moment, cropping up everywhere from billboards and flyers to magazines and coupons. We’ve had a few people making enquiries about getting QR codes implemented for their sites or just generally for their businesses, but in most cases we’ve talked them out of it for their [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Keyword Management and the Negative Keyword</title>
		<link>http://www.extrasearch.co.uk/blog/internet-marketing/keyword-management-negative-keyword/</link>
		<comments>http://www.extrasearch.co.uk/blog/internet-marketing/keyword-management-negative-keyword/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 11:27:55 +0000</pubDate>
		<dc:creator>kate</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.extrasearch.co.uk/blog/?p=450</guid>
		<description><![CDATA[It is important to remember that not every keyword you choose will be effective. At least with Google Analytics you can analyse which keywords are working for you. Those that are not can be easily paused or shut down. Negative keywords are also an important part of your PPC campaign. These are keywords that you [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>To SEO and Beyond</title>
		<link>http://www.extrasearch.co.uk/blog/internet-marketing/seo-and-beyond/</link>
		<comments>http://www.extrasearch.co.uk/blog/internet-marketing/seo-and-beyond/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 13:52:01 +0000</pubDate>
		<dc:creator>ruth</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[link building]]></category>
		<category><![CDATA[optimise website]]></category>
		<category><![CDATA[SEO friendly website]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[website visitors]]></category>

		<guid isPermaLink="false">http://www.extrasearch.co.uk/blog/?p=441</guid>
		<description><![CDATA[ Even if you’re ranking top in Google with veritable hoards of traffic swamping your site, that doesn’t mean an awful lot unless they start making purchases or otherwise getting in touch about your services. Conversion, in the end, is everything.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>PPC For Mobile Devices and Multi-Platform Browsing</title>
		<link>http://www.extrasearch.co.uk/blog/internet-marketing/ppc-mobile-devices-multiplatform-browsing/</link>
		<comments>http://www.extrasearch.co.uk/blog/internet-marketing/ppc-mobile-devices-multiplatform-browsing/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 15:03:07 +0000</pubDate>
		<dc:creator>ruth</dc:creator>
				<category><![CDATA[Banner Advertising]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[mobile devices]]></category>
		<category><![CDATA[paid advertising]]></category>
		<category><![CDATA[PPC advertising]]></category>
		<category><![CDATA[Tablet Computing]]></category>
		<category><![CDATA[website visitors]]></category>

		<guid isPermaLink="false">http://www.extrasearch.co.uk/blog/?p=437</guid>
		<description><![CDATA[Tablet computers are on the rise. Whether you’ve opted for a gadgety iPad or a no-nonsense Asus tablet, it looks like tablet computing is here to stay. The recent proliferation of tablets is now starting to have a significant impact on the way people search, browse and shop online.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Keep Updating your PPC</title>
		<link>http://www.extrasearch.co.uk/blog/internet-marketing/updating-ppc/</link>
		<comments>http://www.extrasearch.co.uk/blog/internet-marketing/updating-ppc/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 14:01:14 +0000</pubDate>
		<dc:creator>kate</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.extrasearch.co.uk/blog/?p=432</guid>
		<description><![CDATA[For PPC Managers and those who use Google AdWords, it is vital to keep up to date with changes in pay-per-click advertising to ensure the websites you manage are being fully optimised.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Maps Ads and Why Not To Panic</title>
		<link>http://www.extrasearch.co.uk/blog/internet-marketing/google-maps-ads-panic/</link>
		<comments>http://www.extrasearch.co.uk/blog/internet-marketing/google-maps-ads-panic/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 12:04:21 +0000</pubDate>
		<dc:creator>ruth</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[Banner Advertising]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[paid advertising]]></category>
		<category><![CDATA[PPC advertising]]></category>
		<category><![CDATA[website visitors]]></category>

		<guid isPermaLink="false">http://www.extrasearch.co.uk/blog/?p=427</guid>
		<description><![CDATA[Adwords ROI is an enormous topic in and of itself, but centring on the Google Maps service simplifies things somewhat. Business listings on Google Places are still absolutely free, so for a cost of zero the potential to bring in even one or two new local customers is worth the effort of registering. For the time being at least, don’t fret over defensive ads unless you’ve got literally piles of competitors who are all in the same geographical area as you. Remember Maps searches are based on both need and location, not just keyword, and plan your online marketing strategy accordingly.]]></description>
		<wfw:commentRss>http://www.extrasearch.co.uk/blog/internet-marketing/google-maps-ads-panic/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Effective Not-for-Profit Websites</title>
		<link>http://www.extrasearch.co.uk/blog/internet-marketing/effective-notforprofit-websites/</link>
		<comments>http://www.extrasearch.co.uk/blog/internet-marketing/effective-notforprofit-websites/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 12:59:03 +0000</pubDate>
		<dc:creator>kate</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.extrasearch.co.uk/blog/?p=416</guid>
		<description><![CDATA[Charity or not-for-profit websites differ greatly from commercial sites. The .org websites have a different agenda in terms of audience and message compared to regular websites, but charities often don’t make the most of their sites.]]></description>
		<wfw:commentRss>http://www.extrasearch.co.uk/blog/internet-marketing/effective-notforprofit-websites/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Farewell to Yahoo Site Explorer</title>
		<link>http://www.extrasearch.co.uk/blog/internet-marketing/farewell-yahoo-site-explorer/</link>
		<comments>http://www.extrasearch.co.uk/blog/internet-marketing/farewell-yahoo-site-explorer/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 10:37:23 +0000</pubDate>
		<dc:creator>ruth</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[link building]]></category>
		<category><![CDATA[links]]></category>
		<category><![CDATA[search engine optimisation]]></category>

		<guid isPermaLink="false">http://www.extrasearch.co.uk/blog/?p=412</guid>
		<description><![CDATA[After many years of loyal service, today Yahoo closed down Yahoo Site Explorer in favour of a complete move over to Bing. While Yahoo claim that the new Bing Webmaster Tools features have been upgraded to provide comparable service, it seems sadly unlikely that the same level of backlink data will be available.]]></description>
		<wfw:commentRss>http://www.extrasearch.co.uk/blog/internet-marketing/farewell-yahoo-site-explorer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Writing Good Content for the Web</title>
		<link>http://www.extrasearch.co.uk/blog/internet-marketing/writing-web/</link>
		<comments>http://www.extrasearch.co.uk/blog/internet-marketing/writing-web/#comments</comments>
		<pubDate>Tue, 22 Nov 2011 13:33:43 +0000</pubDate>
		<dc:creator>kate</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.extrasearch.co.uk/blog/?p=399</guid>
		<description><![CDATA[When writing copy for websites or articles to be published online, there are several things you need to take into account. Because of the page layout you see when you look at a webpage, you have to keep control of how much content you include.]]></description>
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