By ruth | Published: January 17, 2012
QR codes are a bit of a craze at the moment, cropping up everywhere from billboards and flyers to magazines and coupons. We’ve had a few people making enquiries about getting QR codes implemented for their sites or just generally for their businesses, but in most cases we’ve talked them out of it for their [...]
By ruth | Published: December 8, 2011
Tablet computers are on the rise. Whether you’ve opted for a gadgety iPad or a no-nonsense Asus tablet, it looks like tablet computing is here to stay. The recent proliferation of tablets is now starting to have a significant impact on the way people search, browse and shop online.
Also posted in Banner Advertising, Internet Marketing, PPC | Tagged adwords, Banner Advertising, Google, Internet Marketing, iPad, mobile devices, paid advertising, PPC, PPC advertising, Tablet Computing, website visitors
By ruth | Published: November 23, 2011
After many years of loyal service, today Yahoo closed down Yahoo Site Explorer in favour of a complete move over to Bing. While Yahoo claim that the new Bing Webmaster Tools features have been upgraded to provide comparable service, it seems sadly unlikely that the same level of backlink data will be available.
By ruth | Published: November 17, 2011
Most online marketers and site developers don’t bother with search engine optimising their videos if they have any, considering it a “nice to have” rather than a critical component of site content. Less than one fifth of marketers will bother putting keywords in, and someone who enters in proper metadata, captions and annotations is a rare animal indeed.
By ruth | Published: October 11, 2011
A new form of EU consumer rights legislation came into force last month which has particular relevance for online retailers. eXtraSearch are able to provide consultative advice on how to manage your site without losing profits or search visibility while your business conforms to new legislation.
By Rachel | Published: June 22, 2011
Generic domains will be available from next year (2012). This means businesses and organisations can acquire almost any domain name they want with anything after the last dot
By Rachel | Published: December 9, 2010
Yes at long last we have new website. Websites are an important part of the marketing mix. The visual design is only one part and we’d argue worth about 25% in terms of impact on final conversion. But this is still 25%.
By Rachel | Published: September 21, 2010
On September 9th 2010 the Apple manifesto to developers contained the statement: “We are relaxing all restrictions on the development tools used to create iOS apps, as long as the resulting apps do not download any code.”.
By Rachel | Published: June 10, 2010
In 2010 most of the Internet is going ‘web2.0′ with video and flash on all major news websites to give visual and multi-media content. And Apple is on to a winner with the iPhone, closely followed by the iPad. But has Apple made a huge mistake with the iPad in deciding to not support Flash?
By Michelle | Published: January 28, 2010
While Apple continue surging ahead with new products and apparently delighting consumers, the makers of the Kindle eBook reader – Amazon.com – must surely feel seriously threatened by this new technology appearing right in their market space. The iPad incorporates all the usual Apple design genius and some brilliant visual trickery that make books appear [...]
