All exhibitions have themes that stand out and the social media talks and exhibits at the Travel Technology Europe were both timely and thought provoking.
At the next conference on social marketing, do not send the marketing manager. It is the MD and the head of IT and head of customer services who should attend
Yet social media is taking a radical leap frog backwards. Social marketing seeks to bring back the two way communication. Social marketing will reduce the neatly ordered workflow that other parts of an organisation seek to introduce. It will introduce more chaos.
Social Marketing is bringing chaos into order. It is taking neatly ordered systems and introducing some unpredictability.
This article takes a step back from the nitty gritty of which platforms to use and how and when to implement and considers the bigger picture. What are the major risks associated with embracing social marketing.
Social marketing can seriously damage your business.
Social marketing can ruin your brand reputation.
Social marketing can distract management time from more profitable activities
Social marketing can waste staff time.
Twitter is just one of many new fads which have swept the Internet in recent years. But is it useful? Can it help a business? Is the investment in time to create and maintain a Twitter account worthwhile? These are questions that have not really been addressed by many companies using Twitter, yet they should be looked at to ensure time and investment is spent wisely.
Twitter has arrived from the telecoms and mobile and Information industries. Or from the SMS, G3 and IT industries with a likely for acronyms and new words, so it is hardly surprising that Twitter has created a new set of language.
Many businesses have experimented with Twitter and some have done better than others. Initially many used Twitter simply as a news medium to broadcast short tweets about news or offers. Although OK this is really no more than a short news broadcast and does not make use of the social or networking side of Twitter.
Twitter is a form of social networking which became popular in 2009, but has in fact been around since 2006.
It is widely assumed that business that offer business and professional services cannot take the Twitter advantage. This is not True. There are many opportunities for the B2B industry using twitters technology Forge relationships with suppliers and clients alike Over 6 million users use Twitter. It’s likely that a lot of your past clients are [...]
