Category Archives: Social Marketing

Outsourcing Social Marketing or SEO or PPC?

By Rachel | Published: May 15, 2010

Effective marketing managers should outsource their SEO and PPC to enable them to spend more time networking online and offline, as it is the senior members of staff that need to be part of these networks.

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Measuring the ROI from Twitter.

By Rachel | Published: May 12, 2010

Twitter is just one of many new fads which have swept the Internet in recent years. But is it useful? Can it help a business? Is the investment in time to create and maintain a Twitter account worthwhile? These are questions that have not really been addressed by many companies using Twitter, yet they should be looked at to ensure time and investment is spent wisely.

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Twitter and Twitter language

By Rachel | Published: April 29, 2010

Twitter has arrived from the telecoms and mobile and Information industries. Or from the SMS, G3 and IT industries with a likely for acronyms and new words, so it is hardly surprising that Twitter has created a new set of language.

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How to do Social Media Advertising Quickly

By Rachel | Published: April 29, 2010

What do you do when you are a marketing manager with a pot of money earmarked for new media or social media and you are requested to do something in social media and get a fast return?

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Facebook and Bebo – are they beneficial for business?

By Rachel | Published: April 24, 2010

So what about Facebook? What is the ROI? Is this positive and will having a Facebook page enhance your business?

There are very few critical review of Facebook as a marketing medium which include measured results. This is surprising as Facebook provides good statistics and it is easy to measure the success of any effort here.

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Can LinkedIn be used for business?

By Rachel | Published: March 25, 2010

LinkedIn is a professional kind of Facebook, and many professionals use a Facebook account for their family and home life and a LinkedIn account for their professional life. It provides a means of contacting people you knew from employment or academic study and then contacting those connected to your contacts. It is an online networking tool allowing you to establish a network of contacts for your work.

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Twitter with Business

By Rachel | Published: March 19, 2010

Many businesses have experimented with Twitter and some have done better than others. Initially many used Twitter simply as a news medium to broadcast short tweets about news or offers. Although OK this is really no more than a short news broadcast and does not make use of the social or networking side of Twitter.

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What is Twitter, how did it start and what is the type about?

By Rachel | Published: February 25, 2010

Twitter is a form of social networking which became popular in 2009, but has in fact been around since 2006.

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Google Buzz – will it live up to its name?

By Rachel | Published: February 14, 2010

First impressions of Google Buzz are” why bother”? Google Wave was exciting with major new developments being showcased, and Google Buzz is poor in comparison. But Google Buzz is not about sharing photos – it is about better targeted advertising.

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B2B Marketing using Twitter

By James | Published: February 8, 2010

It is widely assumed that business that offer business and professional services cannot take the Twitter advantage. This is not True. There are many opportunities for the B2B industry using twitters technology Forge relationships with suppliers and clients alike Over 6 million users use Twitter. It’s likely that a lot of your past clients are [...]

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