All exhibitions have themes that stand out and the social media talks and exhibits at the Travel Technology Europe were both timely and thought provoking.
At the next conference on social marketing, do not send the marketing manager. It is the MD and the head of IT and head of customer services who should attend
Yet social media is taking a radical leap frog backwards. Social marketing seeks to bring back the two way communication. Social marketing will reduce the neatly ordered workflow that other parts of an organisation seek to introduce. It will introduce more chaos.
Social Marketing is bringing chaos into order. It is taking neatly ordered systems and introducing some unpredictability.
This article takes a step back from the nitty gritty of which platforms to use and how and when to implement and considers the bigger picture. What are the major risks associated with embracing social marketing.
Social marketing can seriously damage your business.
Social marketing can ruin your brand reputation.
Social marketing can distract management time from more profitable activities
Social marketing can waste staff time.
So what about Facebook? What is the ROI? Is this positive and will having a Facebook page enhance your business?
There are very few critical review of Facebook as a marketing medium which include measured results. This is surprising as Facebook provides good statistics and it is easy to measure the success of any effort here.
