Category Archives: Social Marketing

QR Codes: Help or Hype?

By ruth | Published: January 17, 2012

QR codes are a bit of a craze at the moment, cropping up everywhere from billboards and flyers to magazines and coupons. We’ve had a few people making enquiries about getting QR codes implemented for their sites or just generally for their businesses, but in most cases we’ve talked them out of it for their [...]

Also posted in Internet Marketing, Technology | Tagged , , , , | Comments closed

Why blogs are bad for business

By Rachel | Published: September 9, 2011

The information on the web about blogging is one sided. It is mostly written by individuals, software or website companies interested in promoting blogs. There is very little consideration to the downside of a blog.
Yet company blogs have many downsides.
The disadvantages of a business blog can be categorised into different types depending on how often and how well your blog is updated.

Also posted in SEO | Tagged , , , , | Comments closed

With attention on social media don’t forget PPC

By Rachel | Published: February 11, 2011

With all the emphasis at the moment on social media and effective tweeting and posting it is easy to ignore the best form of online advertising for fast and measurable results. This is of course pay per click, or AdWords on Google.

January 2011 has been a fantastic month for PPC advertising, with many of our clients seeing huge returns and increasing benefits compared to previous months.

Also posted in Internet Marketing, PPC | Comments closed

Focus on Social Media at Travel Technology Europe

By Rachel | Published: February 10, 2011

All exhibitions have themes that stand out and the social media talks and exhibits at the Travel Technology Europe were both timely and thought provoking.

At the next conference on social marketing, do not send the marketing manager. It is the MD and the head of IT and head of customer services who should attend

Also posted in Facebook, Internet Marketing, Twitter | Comments closed

CAP code changes

By Rachel | Published: January 27, 2011

Back in September 2010 it was announced that the CAP code used by the ASA will be extended to cover online marketing from 1st March 2010. With less than six weeks before this date, ASA are starting an awareness campaign for affected businesses

Also posted in Internet Marketing, PPC | Comments closed

Social Media – Leapfrogging our business systems backwards or Turning Order into Chaos?

By Rachel | Published: December 12, 2010

Yet social media is taking a radical leap frog backwards. Social marketing seeks to bring back the two way communication. Social marketing will reduce the neatly ordered workflow that other parts of an organisation seek to introduce. It will introduce more chaos.
Social Marketing is bringing chaos into order. It is taking neatly ordered systems and introducing some unpredictability.

Also posted in Facebook, Internet Marketing, Twitter | Comments closed

The disadvantages of social marketing

By Rachel | Published: July 12, 2010

This article takes a step back from the nitty gritty of which platforms to use and how and when to implement and considers the bigger picture. What are the major risks associated with embracing social marketing.

Also posted in Facebook, Twitter | Comments closed

Why is social marketing bad?

By Rachel | Published: June 12, 2010

Social marketing can seriously damage your business.

Social marketing can ruin your brand reputation.

Social marketing can distract management time from more profitable activities

Social marketing can waste staff time.

Also posted in Facebook, Internet Marketing, Twitter | Comments closed

Outsourcing Social Marketing or SEO or PPC?

By Rachel | Published: May 15, 2010

Effective marketing managers should outsource their SEO and PPC to enable them to spend more time networking online and offline, as it is the senior members of staff that need to be part of these networks.

Also posted in Internet Marketing | Tagged , , | Comments closed

Measuring the ROI from Twitter.

By Rachel | Published: May 12, 2010

Twitter is just one of many new fads which have swept the Internet in recent years. But is it useful? Can it help a business? Is the investment in time to create and maintain a Twitter account worthwhile? These are questions that have not really been addressed by many companies using Twitter, yet they should be looked at to ensure time and investment is spent wisely.

Also posted in Twitter | Tagged , , , | Comments closed