Category Archives: SEO

SEO articles and information from eXtraSearch

Is SEO killing design?

This is a debate which has been going a long time, and talked about in the last month on LinkedIn. The concern is that when you ‘do SEO’ you need to interfere with the visual website design,
ExtraSearch maintain that it is possible to carry out effective SEO on any visual website design.

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Positive results from latest Google algorithm changes

* Over 50 websites we monitor for Internet Marketing have seen traffic increases of more than 2% in last month

* Over 15 websites we monitor for Internet Marketing have seen traffic increases of more than a massive 25% in last month

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SEO for Magento

Magento is an ecommerce platform that can be installed to be very search engine friendly, and an ecommerce store built using the Magento platform can do exceedingly well in the search engines.
So what are the secrets to carrying out successful SEO on Magento stores?

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Why are AdWords and Analytics statistics so different?

Using Analytics to measure and compare different marketing channels can be dangerously misleading. It is likely to undervalue the PPC and referral channels and overvalue the direct channels.

Analytics can be used to accurately measure the impact of different marketing channels but this is not quite as easy as claimed by the setup guides for Analytics.

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Joomla SEO

Joomla is a popular open source content management system which can be made search engine friendly, and in this regard is a great improvement on older content management systems. Joomla websites can do exceedingly well in the search engines.
So what are the secrets to carrying out successful SEO with Joomla websites?

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In Analytics how can there be zero visits for a recorded keyword?

Many good websites will have a large number of keywords in the Analytics report with zero visits. So what does this mean?

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Choosing domain names for SEO

In general the best domain names are short, memorable, include the company name, include major keywords and are also available for purchase in the useful domain name extensions. It is clear that satisfying all these conditions is not possible unless your business name is a short description of your product.

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What to do if your website is delisted from Google.

We frequently get asked advice regarding a website being delisted from Google. But the first thing to check is whether the website actually is delisted. This can occur if dubious link building or other SEO tactics are used, but quite often the website has simply lost high positions through poor quality SEO or SEO work which focuses too much on one area.

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Increasing visitors to websites in the first part of the year.

January was a strange month for online marketing. The business searches started very slowly and very late as UK employees were more interested in tobogganing, sledging or skiing in the snow than getting to work. The first half of January was therefore very sluggish for many businesses in terms of online orders and enquiries.

But with help from ongoing SEO work many websites then experienced high month on month growing visitor numbers with corresponding sales or enquires.

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SEO Myths – I need a blog

This article is one in a series of articles on SEO myths, which explains some surprising facts about SEO information.
We frequently get asked to use a blog as part of SEO work, and often find new enquires have set up their own blog in the belief it will help get their website to number one in Google.

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