By ruth | Published: December 8, 2011
Tablet computers are on the rise. Whether you’ve opted for a gadgety iPad or a no-nonsense Asus tablet, it looks like tablet computing is here to stay. The recent proliferation of tablets is now starting to have a significant impact on the way people search, browse and shop online.
Also posted in Banner Advertising, Internet Marketing, Technology | Tagged adwords, Banner Advertising, Google, Internet Marketing, iPad, mobile devices, paid advertising, PPC, PPC advertising, Tablet Computing, website visitors
By ruth | Published: November 30, 2011
Adwords ROI is an enormous topic in and of itself, but centring on the Google Maps service simplifies things somewhat. Business listings on Google Places are still absolutely free, so for a cost of zero the potential to bring in even one or two new local customers is worth the effort of registering. For the time being at least, don’t fret over defensive ads unless you’ve got literally piles of competitors who are all in the same geographical area as you. Remember Maps searches are based on both need and location, not just keyword, and plan your online marketing strategy accordingly.
By Rachel | Published: April 21, 2011
Campaigns have a major role in account performance.
It is at the campaign level that the budget is set, the country and location defined, any variation throughout the day defined.
An effective PPC campaign should never define campaigns simply by keyword group
By Rachel | Published: April 12, 2011
There is a lot of wrong advice on the Internet regarding how many keywords there should be per ad group, and this misses the main point of an ad group. It is not relevant how many keywords are within any ad group
Do not let your ad groups be defined by keyword organisation.
By Rachel | Published: March 29, 2011
Many older PPC management tools and techniques focus on
* Bid management
* CPC (cost per click)
Key point: Quality score not bid price is the focus of a well managed campaign.
By Rachel | Published: March 12, 2011
Key point: Do not let your PPC campaign be defined by a list of keywords.
By Rachel | Published: February 11, 2011
With all the emphasis at the moment on social media and effective tweeting and posting it is easy to ignore the best form of online advertising for fast and measurable results. This is of course pay per click, or AdWords on Google.
January 2011 has been a fantastic month for PPC advertising, with many of our clients seeing huge returns and increasing benefits compared to previous months.
By Rachel | Published: January 27, 2011
Back in September 2010 it was announced that the CAP code used by the ASA will be extended to cover online marketing from 1st March 2010. With less than six weeks before this date, ASA are starting an awareness campaign for affected businesses
By Rachel | Published: November 10, 2010
Myths about AdWords Quality Score regarding negative keywords, keyword match types and page load time
By Rachel | Published: October 20, 2010
Quality scores are a mechanism used by Google to reward good adverts and place poor adverts at a disadvantage. This is a method of automatically policing the AdWords system and keeping the ads more relevant an better for users. But what factors determine quality score?
