By kate | Published: December 2, 2011
For PPC Managers and those who use Google AdWords, it is vital to keep up to date with changes in pay-per-click advertising to ensure the websites you manage are being fully optimised.
By ruth | Published: November 30, 2011
Adwords ROI is an enormous topic in and of itself, but centring on the Google Maps service simplifies things somewhat. Business listings on Google Places are still absolutely free, so for a cost of zero the potential to bring in even one or two new local customers is worth the effort of registering. For the time being at least, don’t fret over defensive ads unless you’ve got literally piles of competitors who are all in the same geographical area as you. Remember Maps searches are based on both need and location, not just keyword, and plan your online marketing strategy accordingly.
By kate | Published: November 28, 2011
Charity or not-for-profit websites differ greatly from commercial sites. The .org websites have a different agenda in terms of audience and message compared to regular websites, but charities often don’t make the most of their sites.
By ruth | Published: November 23, 2011
After many years of loyal service, today Yahoo closed down Yahoo Site Explorer in favour of a complete move over to Bing. While Yahoo claim that the new Bing Webmaster Tools features have been upgraded to provide comparable service, it seems sadly unlikely that the same level of backlink data will be available.
By kate | Published: November 22, 2011
When writing copy for websites or articles to be published online, there are several things you need to take into account. Because of the page layout you see when you look at a webpage, you have to keep control of how much content you include.
By Rachel | Published: November 18, 2011
We have been analysing the impact of the (not provided) keyword change on various websites we manage. Initial results one month on show an average impact of just 1.5%.
By ruth | Published: November 17, 2011
Most online marketers and site developers don’t bother with search engine optimising their videos if they have any, considering it a “nice to have” rather than a critical component of site content. Less than one fifth of marketers will bother putting keywords in, and someone who enters in proper metadata, captions and annotations is a rare animal indeed.
By Rachel | Published: November 5, 2011
More practically the above means that when designing menus the location of items on the top bar can affect how easy the website is to navigate. The best menu design varies according to page length as this is also a function of scroll bar use.
By Rachel | Published: November 3, 2011
Recent published research has used this to look at how long users stay on a web page. Research by Chao Lui (Microsoft Research) shows the time users spend on a web page follows a Weibull distribution. This means you can use a Weibull hazard function to show the probability that a user will leave a webpage after a given time.
By ruth | Published: November 1, 2011
Think of casual browsers as window shoppers. When you walk down a high street, there is a good chance that you won’t walk into every shop you pass and spend ten minutes browsing its shelves and racks to see what is on offer. Instead, you look at the windows to see what the shop sells, how it is presented and priced and if they have any special or unique offers currently available. Only if you see something of interest will you actually enter the shop…
