By ruth | Published: January 17, 2012
QR codes are a bit of a craze at the moment, cropping up everywhere from billboards and flyers to magazines and coupons. We’ve had a few people making enquiries about getting QR codes implemented for their sites or just generally for their businesses, but in most cases we’ve talked them out of it for their [...]
By kate | Published: January 5, 2012
It is important to remember that not every keyword you choose will be effective. At least with Google Analytics you can analyse which keywords are working for you. Those that are not can be easily paused or shut down. Negative keywords are also an important part of your PPC campaign. These are keywords that you [...]
By ruth | Published: December 20, 2011
Even if you’re ranking top in Google with veritable hoards of traffic swamping your site, that doesn’t mean an awful lot unless they start making purchases or otherwise getting in touch about your services. Conversion, in the end, is everything.
By ruth | Published: December 8, 2011
Tablet computers are on the rise. Whether you’ve opted for a gadgety iPad or a no-nonsense Asus tablet, it looks like tablet computing is here to stay. The recent proliferation of tablets is now starting to have a significant impact on the way people search, browse and shop online.
Also posted in Banner Advertising, PPC, Technology | Tagged adwords, Banner Advertising, Google, Internet Marketing, iPad, mobile devices, paid advertising, PPC, PPC advertising, Tablet Computing, website visitors
By kate | Published: December 2, 2011
For PPC Managers and those who use Google AdWords, it is vital to keep up to date with changes in pay-per-click advertising to ensure the websites you manage are being fully optimised.
By ruth | Published: November 30, 2011
Adwords ROI is an enormous topic in and of itself, but centring on the Google Maps service simplifies things somewhat. Business listings on Google Places are still absolutely free, so for a cost of zero the potential to bring in even one or two new local customers is worth the effort of registering. For the time being at least, don’t fret over defensive ads unless you’ve got literally piles of competitors who are all in the same geographical area as you. Remember Maps searches are based on both need and location, not just keyword, and plan your online marketing strategy accordingly.
By kate | Published: November 28, 2011
Charity or not-for-profit websites differ greatly from commercial sites. The .org websites have a different agenda in terms of audience and message compared to regular websites, but charities often don’t make the most of their sites.
By ruth | Published: November 23, 2011
After many years of loyal service, today Yahoo closed down Yahoo Site Explorer in favour of a complete move over to Bing. While Yahoo claim that the new Bing Webmaster Tools features have been upgraded to provide comparable service, it seems sadly unlikely that the same level of backlink data will be available.
By kate | Published: November 22, 2011
When writing copy for websites or articles to be published online, there are several things you need to take into account. Because of the page layout you see when you look at a webpage, you have to keep control of how much content you include.
By Rachel | Published: November 18, 2011
We have been analysing the impact of the (not provided) keyword change on various websites we manage. Initial results one month on show an average impact of just 1.5%.
