By ruth | Published: November 23, 2011
After many years of loyal service, today Yahoo closed down Yahoo Site Explorer in favour of a complete move over to Bing. While Yahoo claim that the new Bing Webmaster Tools features have been upgraded to provide comparable service, it seems sadly unlikely that the same level of backlink data will be available.
By Rachel | Published: November 18, 2011
We have been analysing the impact of the (not provided) keyword change on various websites we manage. Initial results one month on show an average impact of just 1.5%.
By Rachel | Published: November 5, 2011
More practically the above means that when designing menus the location of items on the top bar can affect how easy the website is to navigate. The best menu design varies according to page length as this is also a function of scroll bar use.
By Rachel | Published: November 3, 2011
Recent published research has used this to look at how long users stay on a web page. Research by Chao Lui (Microsoft Research) shows the time users spend on a web page follows a Weibull distribution. This means you can use a Weibull hazard function to show the probability that a user will leave a webpage after a given time.
By ruth | Published: November 1, 2011
Think of casual browsers as window shoppers. When you walk down a high street, there is a good chance that you won’t walk into every shop you pass and spend ten minutes browsing its shelves and racks to see what is on offer. Instead, you look at the windows to see what the shop sells, how it is presented and priced and if they have any special or unique offers currently available. Only if you see something of interest will you actually enter the shop…
By Rachel | Published: June 15, 2010
Using Analytics to measure and compare different marketing channels can be dangerously misleading. It is likely to undervalue the PPC and referral channels and overvalue the direct channels.
Analytics can be used to accurately measure the impact of different marketing channels but this is not quite as easy as claimed by the setup guides for Analytics.
By Rachel | Published: June 10, 2010
Many good websites will have a large number of keywords in the Analytics report with zero visits. So what does this mean?
