By Rachel | Published: May 21, 2011
PPC Strategy 9 : Wrong completion of keyword and market research. Key point: Monitoring and research the search market is an ongoing task, not a task done once at setup.
By Rachel | Published: May 15, 2011
Have you considered which language the PPC is in? This is not the same as the country as very few countries (if any) have just one language spoken. Key point: An effective PPC strategy will have considered which languages to use.Key point: An effective PPC strategy will have considered which languages to use.
By Rachel | Published: May 13, 2011
This is a debate which has been going a long time, and talked about in the last month on LinkedIn. The concern is that when you ‘do SEO’ you need to interfere with the visual website design,
ExtraSearch maintain that it is possible to carry out effective SEO on any visual website design.
By Rachel | Published: May 11, 2011
The Pareto principle applies to PPC management. 80% of the return will come from 20% of the ads. Yet many of the management tools and processes treat all ads equally.
An effective enterprise level PPC strategy will use the Pareto principle to plan management effort.
By Rachel | Published: May 9, 2011
Key point: For more demographic based advertising there are other PPC suppliers.
By Rachel | Published: May 3, 2011
Always define the PPC strategy for searches involving your company name.
By Rachel | Published: April 21, 2011
Campaigns have a major role in account performance.
It is at the campaign level that the budget is set, the country and location defined, any variation throughout the day defined.
An effective PPC campaign should never define campaigns simply by keyword group
By Rachel | Published: April 12, 2011
There is a lot of wrong advice on the Internet regarding how many keywords there should be per ad group, and this misses the main point of an ad group. It is not relevant how many keywords are within any ad group
Do not let your ad groups be defined by keyword organisation.
By Rachel | Published: March 29, 2011
Many older PPC management tools and techniques focus on
* Bid management
* CPC (cost per click)
Key point: Quality score not bid price is the focus of a well managed campaign.
By Rachel | Published: March 12, 2011
Key point: Do not let your PPC campaign be defined by a list of keywords.
