By Rachel | Published: November 18, 2011
We have been analysing the impact of the (not provided) keyword change on various websites we manage. Initial results one month on show an average impact of just 1.5%.
By Rachel | Published: November 5, 2011
More practically the above means that when designing menus the location of items on the top bar can affect how easy the website is to navigate. The best menu design varies according to page length as this is also a function of scroll bar use.
By Rachel | Published: November 3, 2011
Recent published research has used this to look at how long users stay on a web page. Research by Chao Lui (Microsoft Research) shows the time users spend on a web page follows a Weibull distribution. This means you can use a Weibull hazard function to show the probability that a user will leave a webpage after a given time.
By Rachel | Published: October 3, 2011
Search on phrases such as “link building” and you will see large numbers of companies offering you the chance to get blacklisted or delisted from Google. And you can pay for the privilege a monthly fee. Many link building agencies will provide monthly reports on the progress towards expulsion from the search results.
By Rachel | Published: September 28, 2011
The latest big update to the Google search engines has been called Panda. This Google update has left many websites with lower search engine rankings as Google has included penalties for techniques such as ‘keyword stuffing’ and masses of links from articles sites such as EzineArticles.
By Rachel | Published: September 9, 2011
The information on the web about blogging is one sided. It is mostly written by individuals, software or website companies interested in promoting blogs. There is very little consideration to the downside of a blog.
Yet company blogs have many downsides.
The disadvantages of a business blog can be categorised into different types depending on how often and how well your blog is updated.
By Rachel | Published: June 22, 2011
Generic domains will be available from next year (2012). This means businesses and organisations can acquire almost any domain name they want with anything after the last dot
By Rachel | Published: May 28, 2011
PPC Strategy 10 : Right strategies for success. A focus on keywords, quality score and other key factors.
By Rachel | Published: May 21, 2011
PPC Strategy 9 : Wrong completion of keyword and market research. Key point: Monitoring and research the search market is an ongoing task, not a task done once at setup.
By Rachel | Published: May 15, 2011
Have you considered which language the PPC is in? This is not the same as the country as very few countries (if any) have just one language spoken. Key point: An effective PPC strategy will have considered which languages to use.Key point: An effective PPC strategy will have considered which languages to use.
