Author Archives: kate

Many businesses set up social media pages in order to promote their company and communicate with customers. However, social networking has to be used in the right way if it is going to be a platform for good customer service. In many retail businesses for instance, followers on Twitter or Facebook may comment on products, [...]

A lot of small businesses have traditionally not seen the need for SEO or even an internet presence. Businesses like carpet cleaners, roofers or plumbers have traditionally got business by word of mouth or advertising and some are only recently seeing the value of having a website and managing SEO. Many small business owners have [...]

Social shopping is the latest social networking activity. Some of you might be wondering what exactly social shopping is! It is different to plain old online shopping because it doesn’t involve a solitary browse through a clothing website or placing the same old weekly online food order at the supermarket. Social shopping is another form [...]

Search Engine Optimisation (or SEO for short) is an important way to maximise your website’s and therefore your businesses presence on the internet. Sometimes called natural or non-paid search, these days it involves a number of methods to ensure your website rises up the search engine rankings. It used to mean using relevant keywords around [...]

It is important to remember that not every keyword you choose will be effective. At least with Google Analytics you can analyse which keywords are working for you. Those that are not can be easily paused or shut down. Negative keywords are also an important part of your PPC campaign. These are keywords that you [...]

For PPC Managers and those who use Google AdWords, it is vital to keep up to date with changes in pay-per-click advertising to ensure the websites you manage are being fully optimised.

Charity or not-for-profit websites differ greatly from commercial sites. The .org websites have a different agenda in terms of audience and message compared to regular websites, but charities often don’t make the most of their sites.

When writing copy for websites or articles to be published online, there are several things you need to take into account. Because of the page layout you see when you look at a webpage, you have to keep control of how much content you include.