Monthly Archives: July 2010

HTML newsletter styling issues

By Rachel | Published: July 25, 2010

Have you ever wondered why some email newsletter look very poor? It is unlikely they were designed to look like this. They look poor because of the differences in the way different email clients show the styling used within HTML emails.

Posted in Email Marketing, Internet Marketing | Comments closed

Why relying on conversion values can be bad

By Rachel | Published: July 19, 2010

Usually the advice of online marketing is to measure and measure and measure and seek to increase conversions or decrease cost per conversion. But there are times when this can give misleading results.

Posted in Internet Marketing, PPC | Tagged , , , | Comments closed

The Impact of the world cup on Internet Search

By Rachel | Published: July 16, 2010

The World Cup has had a major impact on Internet Search patterns and this has impacted businesses in different ways. Some have gained, others have had fewer leads.

Posted in Internet Marketing | Tagged , , , , , | Comments closed

SEO for Magento

By Rachel | Published: July 14, 2010

Magento is an ecommerce platform that can be installed to be very search engine friendly, and an ecommerce store built using the Magento platform can do exceedingly well in the search engines.
So what are the secrets to carrying out successful SEO on Magento stores?

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The disadvantages of social marketing

By Rachel | Published: July 12, 2010

This article takes a step back from the nitty gritty of which platforms to use and how and when to implement and considers the bigger picture. What are the major risks associated with embracing social marketing.

Posted in Facebook, Social Marketing, Twitter | Comments closed

Magento PPC

By Rachel | Published: July 1, 2010

Magento PPC. How to choose an agency for Magento PPC management?
This articles looks at what should you look for when searching for a PPC agency for your Magento store?

Posted in Internet Marketing, PPC | Tagged , , | Comments closed