Monthly Archives: June 2010

Why are AdWords and Analytics statistics so different?

Using Analytics to measure and compare different marketing channels can be dangerously misleading. It is likely to undervalue the PPC and referral channels and overvalue the direct channels.

Analytics can be used to accurately measure the impact of different marketing channels but this is not quite as easy as claimed by the setup guides for Analytics.

Posted in Internet Marketing, PPC, SEO, analytics | Tagged , , , | Comments closed

Joomla SEO

Joomla is a popular open source content management system which can be made search engine friendly, and in this regard is a great improvement on older content management systems. Joomla websites can do exceedingly well in the search engines.
So what are the secrets to carrying out successful SEO with Joomla websites?

Posted in Internet Marketing, SEO | Tagged , , | Comments closed

Why is social marketing bad?

Social marketing can seriously damage your business.

Social marketing can ruin your brand reputation.

Social marketing can distract management time from more profitable activities

Social marketing can waste staff time.

Posted in Facebook, Internet Marketing, Social Marketing, Twitter | Comments closed

In Analytics how can there be zero visits for a recorded keyword?

Many good websites will have a large number of keywords in the Analytics report with zero visits. So what does this mean?

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Marketing websites on the iPad

In 2010 most of the Internet is going ‘web2.0′ with video and flash on all major news websites to give visual and multi-media content. And Apple is on to a winner with the iPhone, closely followed by the iPad. But has Apple made a huge mistake with the iPad in deciding to not support Flash?

Posted in Internet Marketing, Technology | Comments closed