Four fold increase in visitors for waste management company website

A growing business sees more visitors to its website

The Countrystyle website has seen a four-fold increase in natural visitors to its website in recent months following a website redesign and search engine optimisation work by eXtraSearch.

Countrystyle Group website

The initial results of the SEO campaign included:

  • From January to July natural visitors increased by 400% (four–fold)
  • Top page on Google for phrases such as ‘waste management Kent’ and ‘waste management solutions’
  • Top page of Google or ‘plasterboard recycling’ and ‘aggregate recycling’
  • Top page of Google for ‘dustcarts, grab lorries, skip lorries and roll on roll off skips.
  • Top page for many other good phrases

eXtraSearch provide search engine optimisation services for a range of businesses and have a track record of gaining high increases in visitor numbers through this work. Increased visitor numbers are rather more important than being 'number one' for keyword phrases that are not used very often in searches. Keyword rankings are not as reliable or useful now that personalised search gives results based on browsing history. This is why visitor number data is more important.


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"Our initial site was not achieving the visibility that we needed... ... eXtra proved invaluable in making full use of Google"

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