Using AdWords Call Extensions
Call Extensions make it easier for customers to contact you via your PPC ads.
They are a Google AdWords feature that allow you to add the phone number to your online advertisements. They also make analysis of the value and volume of your calls easier.
For info on how to use Call Extensions read the Wordstream blog:
Call extensions make it easy for customers to call you directly from your ad and for you to better understand the value of your campaigns by measuring the phone calls that your ads generate.
Call extensions are a type of ad extension, an ad feature that allows advertisers to include additional information about their businesses and offering to their text ads. In the case of call extensions, this additional information is your business phone number.
Posted by Tom Demers, 6th October 2011.
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