How to Bring Visitors Back to your Website
If someone has visited your website and not converted into a customer, the good news is you can win them back.
Most first time visitors do not convert and you can use the Remarketing tool in Adwords to capture their interest a second time around.
One way AdWords Remarketing can enhance your PPC campaign is by displaying your ad to users who have visited your site and are now visiting other websites that use Google AdSense.
For other ways to make the most of Google AdWords Remarketing see the article in SearchEngineWatch
Google recently mentioned that “97% of new visitors do not convert the first time they arrive at your site.” While you never get a second chance to make a first impression, you have limitless opportunities to make that critical second impression, thanks to remarketing in AdWords.
Written by Joe Kerschbaum, originally posted on SearchEngineWatch.com on May 13, 2011.
