eXtra PPC - Pay Per Click Articles
- PPC Tips and Tools - 24/01/2012
Did you know that when you create Google Ads in your PPC campaign, they are automatically displayed on partner sites...
[ Continue Reading ] - Look Out for Negative Keywords - 17/01/2012
Negative keywords are an important part of your PPC campaign. These are keywords that you don’t want to be used...
[ Continue Reading ] - How to Reduce CPL Whilst Increasing Spend - 5/01/2012
When managing PPC, reducing cost per lead (CPL) enables managers to reduce spend. This is achieved by keeping the best...
[ Continue Reading ] - PPC Perfection Takes Time - 16/12/2011
It takes years of experience to be a good PPC Manager and get the most from paid search advertising. Those who think...
[ Continue Reading ] - Get Your Ad Rank Right - 9/12/2011
There are several things that can affect the ranking of an ad on Google, including bid changes and quality score. PPC...
[ Continue Reading ] - Be Proactive with your PPC - 2/12/2011
For PPC Managers and those who use Google AdWords, it is vital to keep up to date with changes in pay-per-click...
[ Continue Reading ] - Google Launches AdWords Editor 9.7.1 - 25/11/2011
A new, upgraded version of Google AdWords Editor has recently been released for Windows and Mac users. AdWords Editor...
[ Continue Reading ] - Social Media Monitoring of Negative Keywords - 28/10/2011
When managing PPC advertising, you need to keep an eye on negative keywords. However, to analyse the negative effect...
[ Continue Reading ] - Knowing When to Pause PPC Keywords - 20/10/2011
Not every keyword you choose in your Google AdWords campaign will be effective. At least with Google Analytics you can...
[ Continue Reading ] - Using AdWords Call Extensions - 13/10/2011
Call Extensions make it easier for customers to contact you via your PPC ads. They are a Google AdWords feature that...
[ Continue Reading ] - Succeed with Display Network Advertising - 7/10/2011
Display advertising is different from PPC, as you don’t have people to target who are searching on relevant...
[ Continue Reading ] - Google+1's Power Over PPC Increases - 3/10/2011
Google +1 is really starting to have an effect on internet marketing and PPC advertising now. First it began to change...
[ Continue Reading ] - PPC Success for Sheet Music Direct - 23/09/2011
Sheet Music Direct is the leading digital downloads service for musicians. They provide downloadable sheet music,...
[ Continue Reading ] - Understanding Conversion Optimisation - 20/09/2011
If you want to win points with PPC then one of the quickest ways is to optimise conversions. This has many benefits...
[ Continue Reading ] - Are PPC and SEO Converging? - 15/09/2011
It has recently been noted that some PPC ads are featuring what looks like SEO content. This is often indicated by...
[ Continue Reading ] - Effective Direct Response Ads - 9/09/2011
Do you want display ads that encourage people to click through to your website? Google AdWords account teams have...
[ Continue Reading ] - Now you can 'Learn with Google' - 25/08/2011
Google have come up with a new way to help businesses get familiar with their complete range of Google products. Learn...
[ Continue Reading ] - Google Launches AdWords Express - 12/08/2011
Google has recently launched AdWords Express, calling it, “a faster and simpler way to start advertising online...
[ Continue Reading ] - Utilise Different Keyword Types for PPC Success - 2/08/2011
When running a PPC campaign it is important to consider keyword match types to get the most from your ad. Different...
[ Continue Reading ] - New Google Ad Positioning Analytics Tool - 25/07/2011
Google have come up with an ingenious new way of analysing your Ad positioning on a page, the ‘Top vs....
[ Continue Reading ] - How to Bring Visitors Back to your Website - 14/07/2011
If someone has visited your website and not converted into a customer, the good news is you can win them back. Most...
[ Continue Reading ] - What Makes a Great PPC Sales Ad? - 7/07/2011
For a lot of internet marketers the big question is how to get people to engage with your sales ads. There are several...
[ Continue Reading ] - How to Improve your PPC Campaigns - 27/06/2011
PPC managers can find ways of improving the performance of the PPC campaigns they are running. These include...
[ Continue Reading ] - Google Special Offer Ads - 16/06/2011
Google is now allowing advertisers to embed money off coupons directly in their ad copy. These ‘offer ads’...
[ Continue Reading ] - Shopping for Products on Mobiles becomes Easier - 10/06/2011
As Smartphone usage increases, Google has announced that its product extensions are now available on mobiles. These...
[ Continue Reading ] - How Adwords Can Affect Your Inbox - 1/06/2011
Have you ever noticed that if you log into a Gmail account, adverts pop up at the side that seem to magically relate to...
[ Continue Reading ] - New Rules on Landing Page Quality Score - 31/05/2011
Google has recently begun to highlight how landing pages affect quality score. Site quality policy violations will now...
[ Continue Reading ] - Google's Display Ad Revenue Overtakes Yahoo's - 27/05/2011
In the first quarter of 2011, Google has for the first time overtaken Yahoo with its display advertising...
[ Continue Reading ] - Using AdWords for Advertising Your Online Shop - 27/05/2011
AdWords is a really effective way of advertising your online shop and this is clearly proved by the large number of...
[ Continue Reading ] - How to use AdWords Successfully with Online Shops - 26/05/2011
When used properly AdWords is the most effective form of online advertising for online shops. But when not managed...
[ Continue Reading ] - Too much attention on social? Don't forget the PPC - 11/02/2011
This month there is a lot of attention on social media. But as marketing managers rush to embrace this latest part of...
[ Continue Reading ] - eXtra Search client Welco praises PPC management of their website - 10/01/2011
Welco have praised eXtra Search for their work on managing a highly successful PPC account for their website, which...
[ Continue Reading ] - Welco Website Enjoys PPC Success - 31/12/2010
eXtraSearch, a division of eXtraSearch, were asked to manage a pay per click (PPC) campaign by Brady...
[ Continue Reading ] - AdWords ad extensions - 1/12/2010
The Ad Extensions functionality of AdWords is a bringing together of some of the advertising ideas...
[ Continue Reading ] - AdWords Quality Score - 6/11/2010
Quality score issues on AdWords accounts one of the important metrics is “Quality Score” yet recent...
[ Continue Reading ] - Quality scores in Google AdWords - 10/10/2010
Quality scores are a mechanism used by Google to reward good adverts and place poor adverts at a disadvantage. This is...
[ Continue Reading ] - Measuring effectiveness of PPC for telephone leads - 4/09/2010
When using PPC advertising it is important that you know how effective this is. For online shops this is easy as you...
[ Continue Reading ] - PPC Exam success - 11/10/2009
Over 96% scored in PPC AdWords Professional exam by eXtraSearch lead PPC Manager. Friendly competition amongst...
[ Continue Reading ] - Cornish WebServices receive Best in Search (PPC) award - October 2009 - 8/10/2009
eXtraSearch were delighted to be informed by topseos that they have been awarded a Best in Search (PPC) award...
[ Continue Reading ] - Google to Loosen Trademark Restrictions for AdWords Advertisers - 2/06/2009
Google has announced that as of the 4th June they will no longer investigate the use of trademarks as keywords by...
[ Continue Reading ] - Spanish PPC: BECAS MEC - 20/05/2009
BECAS MEC (Spanish) is the name of a grant being given to Spanish University students to help their studies. There are...
[ Continue Reading ] - Over 5 fold increase in orders in 2 months via PPC - 12/05/2009
Paid Advertising (Pay per click or PPC) is the most effective way of increasing orders fast. Even in the...
[ Continue Reading ] - PPC success - 4x more sales and 2x profit in one month - 5/05/2009
Paid search (Pay per click) advertising through for example AdWords will often produce a high ROI very quickly. In...
[ Continue Reading ] - Choosing a PPC Agency - 17/04/2009
Using a PPC Agency to manage your sponsored PPC campaigns is usually a good idea as they should have the expertise to...
[ Continue Reading ] - How many keywords in a good PPC campaign? - 4/04/2009
How many keywords in a good PPC campaign? When talking to new PPC clients some of the most frequent questions are: ...
[ Continue Reading ] - Does using PPC advertising help your natural SEO rankings? - 2/04/2009
Does using PPC advertising help your natural SEO rankings? Officially the answer given by Google is No. But...
[ Continue Reading ] - What does PPC stand for? - 1/04/2009
What is PPC? What does PPC stand for? PPC or Pollution Prevention and Control is a regulatory regime within the UK for...
[ Continue Reading ] - Landing page design to keep quality score high for PPC advertising - 25/03/2009
Websites banned from being advertised on AdWords Landing page design to keep quality score high for PPC...
[ Continue Reading ] - Measuring ROI from PPC campaigns - 15/03/2009
PPC is a fantastic advertising medium offering a measurable advertising medium with a fast response time. This is...
[ Continue Reading ] - Maintaining excellence in PPC through staff competition - 19/02/2009
Maintaining excellence in PPC through staff competition eXtraSearch were the first UK company to acheive...
[ Continue Reading ] - PPC masterclass - Asia.BrandRepublic.com - 4/02/2009
PPC Managers from eXtraSearch provide advice for both companies and marketing agencies and also participate in...
[ Continue Reading ] - PPC success - Sales increase over 5 times - 20/01/2009
Paid search (Pay per click) advertising through for example AdWords will often produce a high ROI very quickly. But...
[ Continue Reading ] - UK PPC management company strengthens its PPC team - 3/12/2008
Cornish Webservices have increased their Internet Marketing team, welcoming experienced PPC manager Laurian to the...
[ Continue Reading ] - PPC success - Brochures and Bookings up by 738% - 10/09/2008
Paid search (Pay per click) advertising through for example AdWords will often give very fast improvements and produce...
[ Continue Reading ] - Kent Tourism Alliance request another 3 PPC campaigns - 10/06/2008
eXtraSearch have been providing PPC campaign management for the Kent Tourism Alliance for several years, and...
[ Continue Reading ] - What sort of improvements should you expect from PPC management companies? - 6/04/2008
How should PPC management companies charge for their work? What sort of management fees are acceptable? One problem...
[ Continue Reading ] - Google AdWords Professional exam success - 1/04/2008
Google AdWords Professionals The Google AdWords Exam gets tougher each year, but that has not stopped Cornish...
[ Continue Reading ] - Luxury Hotel Group chooses Cornish WebServices for PPC management - 10/01/2007
The luxury hotel group, Handpicked Hotels, has chosen eXtraSearch to help with PPC marketing. Cornish...
[ Continue Reading ] - Websites created to make money from PPC market - 19/07/2005
Websites are now being created with the intention of making money from the rapidly expanding PPC market. On the one...
[ Continue Reading ] - 1st UK company offering PPC management with only qualified staff - 1/06/2005
eXtraSearch are the first UK Internet Marketing Company to guarantee that all PPC management work is carried...
[ Continue Reading ]
