eXtra PPC - Pay Per Click Articles
- Will You Buy Into Googles Buy Button? - 19/05/2015
Google has announced plans to add pay buttons to search results. While this is only initially being rolled out to a...
[ Continue Reading ] - Increases in Google Product Listing Ads - 12/05/2015
Last year saw a marked increase in the appearances of Google Product Listing Ads (PLAs) in Google searches. Data from...
[ Continue Reading ] - Is PPC still useful for Businesses? - 4/03/2015
So you want to get traffic to your website, to start making some major sales for that awesome product or service you...
[ Continue Reading ] - Google Shopping Policy Changes - A Summary - 12/01/2015
Keeping up to date with Google Shopping Policy changes is a nightmare as there are many of them. Below is a summary of...
[ Continue Reading ] - Benchmarking AdWords CTR rates - 1/12/2014
"Conversion Rate is King" Maybe! We can debate whether conversion rate is the most important factor, but it is...
[ Continue Reading ] - Important news from Google Shopping team - 11/08/2014
Google Shopping team have just made an important announcement that will have a major impact on online shops. Google is...
[ Continue Reading ] - Migrating from Google Products to Google Shopping - 10/06/2014
From 1st September 2014 any Google Products Ads will be migrated automatically to Google Shopping ads. Many agencies...
[ Continue Reading ] - Social Paid Advertising – 4Q 2013 Insights - 3/02/2014
Paid advertising has grown to cover more than just Google AdWords and in this regard social media has been a big force...
[ Continue Reading ] - Successful PPC Strategies - 12/11/2013
The following is taken from an interview with Rachel Cornish regarding managing paid search in a changing digital...
[ Continue Reading ] - More PPC advice From BBC games shows - 13/09/2013
An earlier ExtraDigital article used thought experiments on choice to help with advanced PPC analysis. This article...
[ Continue Reading ] - Embracing change for happiness and profitability - 8/09/2013
An interesting weekend article on the BBC website regarding change is at first counter intuitive, but a deeper analysis...
[ Continue Reading ] - Impact of choice on Ecommerce Profits - 31/08/2013
Earlier this week I was re-reading and article on the impact of numbers of choices (the jam study by Sheena Lyengar and...
[ Continue Reading ] - Targeted advertising - reinventing the wheel rather than a new idea. - 12/08/2013
Digital or online advertising has many ways of targeting the ads to your particular market segment. Digital marketing...
[ Continue Reading ] - PPC profits rise in summer sun - 19/07/2013
A summer temperatures soar and many people flock to the beach or other holiday destinations, some businesses shut up...
[ Continue Reading ] - Google Shopping Feed Changes in 2013 - 12/06/2013
Google are making changes to the specification of the Google Product Feed. This will have a major impact on...
[ Continue Reading ] - Arabic PPC - 11/06/2013
In June ExtraDigital expand their portfolio of work in the Arabic language with new clients based in Saudia Arabia,...
[ Continue Reading ] - Why PPC advertise on your brand - 30/05/2013
We were really pleased to see published research on the web that has checked advertising results with Google...
[ Continue Reading ] - PPC Consultancy - 14/05/2013
PPC Consultancy is offered to clients who wish to maintain some control over the day to day management of their PPC...
[ Continue Reading ] - Online Advertising for Magento Ecommerce Stores - 3/05/2013
Magento is an open source Ecommerce solution that is suitable for medium to large and enterprise stores and is used by...
[ Continue Reading ] - Using separate mobile sites with enhanced campaigns in Google - 16/04/2013
Recently Google AdWords has introduced enhanced campaigns which make it easier to vary the bidding between different...
[ Continue Reading ] - Keywords do have feelings, after all. - 12/04/2013
Discuss. By Rachel Cornish The great thing about being part of a digital marketing team is you can argue and discuss...
[ Continue Reading ] - 3 Signs You Need An Independent PPC Agency - 8/04/2013
Why Google's Adwords Advice Isn't The Best For Your Business An increasing number of businesses across the UK (and...
[ Continue Reading ] - What can PPC manager learn from electricity scheduling? - 31/03/2013
There is a surprising amount in common between PPC management and electricity scheduling, and techniques used in the...
[ Continue Reading ] - Easter Eggs - 30/03/2013
Every month there are over one million searches on Google relating to Easter Eggs. Sounds good news for Easter Egg...
[ Continue Reading ] - Good Friday Ecommerce - 29/03/2013
Good Friday is a very interesting time for online shops with many seeing huge increases in orders. But what happens...
[ Continue Reading ] - London Congestion charge - Paid traffic - 28/03/2013
What do you think about The London Congestion Charge? Are you annoyed by having to pay to drive through London or...
[ Continue Reading ] - Successful Ecommerce PPC Optimisation - 19/03/2013
Optimising PPC campaigns for better Ecommerce performance One of the services that ExtraDigital provide is PPC account...
[ Continue Reading ] - Why Can't I See My PPC Ads? - 4/02/2013
It’s a common fear for Adwords customers – they’ve typed in a critical keyword to Google to see their...
[ Continue Reading ] - Online Video Ad Views Increasing - 25/01/2013
The number of video advertisements being watched by internet users is rapidly increasing. In fact video ad views now...
[ Continue Reading ] - Google’s Product Listing Ads - 14/01/2013
Google made the transition from 'free to list product search' to 'paid product listing ads' in the US last year with...
[ Continue Reading ] - PPC Ad Extensions in 2013 - 4/01/2013
Now the New Year has come around what will happen in 2013 in the world of pay per click advertising and the...
[ Continue Reading ] - Why Bid On Your Own Brand In PPC? - 20/11/2012
A lot of people will demand to know why in the world they should be bidding on their own brand name, especially if they...
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