eXtra PPC - Pay Per Click Articles
- PPC Consultancy - 14/05/2013
PPC Consultancy is offered to clients who wish to maintain some control over the day to day management of their PPC...
[ Continue Reading ] - Online Advertising for Magento Ecommerce Stores - 3/05/2013
Magento is an open source Ecommerce solution that is suitable for medium to large and enterprise stores and is used by...
[ Continue Reading ] - Using separate mobile sites with enhanced campaigns in Google - 16/04/2013
Recently Google AdWords has introduced enhanced campaigns which make it easier to vary the bidding between different...
[ Continue Reading ] - Keywords do have feelings, after all. - 12/04/2013
Discuss. By Rachel Cornish The great thing about being part of a digital marketing team is you can argue and discuss...
[ Continue Reading ] - 3 Signs You Need An Independent PPC Agency - 8/04/2013
Why Google's Adwords Advice Isn't The Best For Your Business An increasing number of businesses across the UK (and...
[ Continue Reading ] - What can PPC manager learn from electricity scheduling? - 31/03/2013
There is a surprising amount in common between PPC management and electricity scheduling, and techniques used in the...
[ Continue Reading ] - Easter Eggs - 30/03/2013
Every month there are over one million searches on Google relating to Easter Eggs. Sounds good news for Easter Egg...
[ Continue Reading ] - Good Friday Ecommerce - 29/03/2013
Good Friday is a very interesting time for online shops with many seeing huge increases in orders. But what happens...
[ Continue Reading ] - London Congestion charge - Paid traffic - 28/03/2013
What do you think about The London Congestion Charge? Are you annoyed by having to pay to drive through London or...
[ Continue Reading ] - Successful Ecommerce PPC Optimisation - 19/03/2013
Optimising PPC campaigns for better Ecommerce performance One of the services that ExtraDigital provide is PPC account...
[ Continue Reading ] - Why Can't I See My PPC Ads? - 4/02/2013
It’s a common fear for Adwords customers – they’ve typed in a critical keyword to Google to see their...
[ Continue Reading ] - Online Video Ad Views Increasing - 25/01/2013
The number of video advertisements being watched by internet users is rapidly increasing. In fact video ad views now...
[ Continue Reading ] - Google’s Product Listing Ads - 14/01/2013
Google made the transition from 'free to list product search' to 'paid product listing ads' in the US last year with...
[ Continue Reading ] - PPC Ad Extensions in 2013 - 4/01/2013
Now the New Year has come around what will happen in 2013 in the world of pay per click advertising and the...
[ Continue Reading ] - Round up on PPC in 2012 - 29/12/2012
At the end of December it is time for a review of PPC in 2012 2012 was a special year for PPC – it was the...
[ Continue Reading ] - PPC over Christmas - 27/12/2012
Christmas shopping – we all hear about shops opening longer / different hours over the Christmas Period....
[ Continue Reading ] - Significant AdWords Changes of 2012 - 13/12/2012
AdWords is continually evolving and Google makes many changes each year to their paid online advertising model. 2012...
[ Continue Reading ] - Don't Get Scroogled This Christmas - 1/12/2012
Bing is declaring war on Google this holiday season, with messages aimed at holiday shoppers calling Google’s...
[ Continue Reading ] - Paid For PPC Bid Management Tools - Are They Worth It? - 27/11/2012
If you have a PPC account you can help to optimise it by using paid search bid management tools. There are many of...
[ Continue Reading ] - Why Bid On Your Own Brand In PPC? - 20/11/2012
A lot of people will demand to know why in the world they should be bidding on their own brand name, especially if they...
[ Continue Reading ] - Google Tightens PPC Ad Sitelink Rules - 13/11/2012
Sitelinks is a clever AdWords feature that uses ad extensions to display links below PPC ads. This is a great tool for...
[ Continue Reading ] - Google's PPC Shake Up - 23/10/2012
With the shock news that Google’s latest earnings report revealed the internet giant’s overall net profits...
[ Continue Reading ] - Making the Most of Mobile Paid Search - 11/10/2012
As the use of mobile phones increases, people are using their Smartphones more to search various products that they are...
[ Continue Reading ] - Getting the Most from PPC Reports - 6/09/2012
There are lots of types of PPC reporting out there and sometimes it can be confusing. So which is the best way of...
[ Continue Reading ] - AdWords Tips for E-commerce Websites - 20/08/2012
When using AdWords there are some tips to take into account if you are a small online business or e-commerce website...
[ Continue Reading ] - Facebook Ads Versus Twitter Ads - 7/08/2012
Facebook ads are starting to rival Twitter ads in terms of successful online advertising. More people are now engaging...
[ Continue Reading ] - No More Free Clicks on Google Product Search - 20/07/2012
Google is making a major change to its ecommerce product search facility. Internet retailers will soon be saying...
[ Continue Reading ] - Google to Offer Ad Blocking - 9/07/2012
Google is now about to offer a level of control over online ads that has been available through third party browser...
[ Continue Reading ] - Increase Your Click Through Rate - 2/07/2012
If you use pay-per-click (PPC) advertising in AdWords there are plenty of ways that you can increase our click through...
[ Continue Reading ] - PPC and SEO for The Bunker - 25/06/2012
ExtraDigital are now managing PPC and SEO for The Bunker Secure Hosting. This is a data security centre that offer...
[ Continue Reading ] - Google+ to Contain B2B Social Ads? - 18/06/2012
Google+ is a social networking site that is in its infancy and currently does not contain advertising of any kind,...
[ Continue Reading ] - Mobile Display Ads In AdWords - 14/06/2012
Google is now making the management of mobile display ads more readily available in AdWords. Google’s acquisition...
[ Continue Reading ] - Optimise Your Facebook Ad Results - 8/06/2012
Facebook is now a great platform for business advertising and the great news is that if you are already using it there...
[ Continue Reading ] - PPC Defaults to Watch Out for - 14/05/2012
In the world of pay-per-click advertising, there are some default settings within the Ad Networks to keep in mind. You...
[ Continue Reading ] - PPC and Email Marketing - 1/05/2012
It will soon be possible to subscribe to email newsletters when clicking on a paid search ad. For instance if you are...
[ Continue Reading ] - Make the Most of your PPC - 23/04/2012
Many online businesses use pay-per-click advertising or PPC to promote their products or services. This means that...
[ Continue Reading ] - Get the AdWords Advantage - 11/04/2012
Do you look for ways to power up your PPC? Perhaps AdWords is working for you but you would like to get even better...
[ Continue Reading ] - Google Display Network Changes - 30/03/2012
The Google display network lets online advertisers place PPC ads on a variety of news sites, blogs and other websites...
[ Continue Reading ] - Tracking Your PPC Ads - 21/03/2012
If you have a Google AdWords account for your business or your PPC Manager runs an account for you, it is important to...
[ Continue Reading ] - Adding Sitelinks to Google Ads - 13/03/2012
You can now increase your Google Ads performance by adding sitelinks within your Google AdWords campaign. Google...
[ Continue Reading ] - Microsoft adCentre Extends its Reach - 15/02/2012
It has recently been announced that Microsoft adCentre is now fully compatible with the web browsers Chrome and Safari,...
[ Continue Reading ] - The Basics of Location Based Advertising - 6/02/2012
Location based advertising is a type of PPC advertising that takes advantage of the geographical position of the person...
[ Continue Reading ] - PPC Tips and Tools - 24/01/2012
Did you know that when you create Google Ads in your PPC campaign, they are automatically displayed on partner sites...
[ Continue Reading ] - Look Out for Negative Keywords - 17/01/2012
Negative keywords are an important part of your PPC campaign. These are keywords that you don’t want to be used...
[ Continue Reading ] - How to Reduce CPL Whilst Increasing Spend - 5/01/2012
When managing PPC, reducing cost per lead (CPL) enables managers to reduce spend. This is achieved by keeping the best...
[ Continue Reading ] - PPC Perfection Takes Time - 16/12/2011
It takes years of experience to be a good PPC Manager and get the most from paid search advertising. Those who think...
[ Continue Reading ] - Get Your Ad Rank Right - 9/12/2011
There are several things that can affect the ranking of an ad on Google, including bid changes and quality score. PPC...
[ Continue Reading ] - Be Proactive with your PPC - 2/12/2011
For PPC Managers and those who use Google AdWords, it is vital to keep up to date with changes in pay-per-click...
[ Continue Reading ] - Google Launches AdWords Editor 9.7.1 - 25/11/2011
A new, upgraded version of Google AdWords Editor has recently been released for Windows and Mac users. AdWords Editor...
[ Continue Reading ] - Social Media Monitoring of Negative Keywords - 28/10/2011
When managing PPC advertising, you need to keep an eye on negative keywords. However, to analyse the negative effect...
[ Continue Reading ] - Knowing When to Pause PPC Keywords - 20/10/2011
Not every keyword you choose in your Google AdWords campaign will be effective. At least with Google Analytics you can...
[ Continue Reading ] - Using AdWords Call Extensions - 13/10/2011
Call Extensions make it easier for customers to contact you via your PPC ads. They are a Google AdWords feature that...
[ Continue Reading ] - Succeed with Display Network Advertising - 7/10/2011
Display advertising is different from PPC, as you don’t have people to target who are searching on relevant...
[ Continue Reading ] - Google+1's Power Over PPC Increases - 3/10/2011
Google +1 is really starting to have an effect on internet marketing and PPC advertising now. First it began to change...
[ Continue Reading ] - PPC Success for Sheet Music Direct - 23/09/2011
Sheet Music Direct is the leading digital downloads service for musicians. They provide downloadable sheet music,...
[ Continue Reading ] - Understanding Conversion Optimisation - 20/09/2011
If you want to win points with PPC then one of the quickest ways is to optimise conversions. This has many benefits...
[ Continue Reading ] - Are PPC and SEO Converging? - 15/09/2011
It has recently been noted that some PPC ads are featuring what looks like SEO content. This is often indicated by...
[ Continue Reading ] - Effective Direct Response Ads - 9/09/2011
Do you want display ads that encourage people to click through to your website? Google AdWords account teams have...
[ Continue Reading ] - Now you can 'Learn with Google' - 25/08/2011
Google have come up with a new way to help businesses get familiar with their complete range of Google products. Learn...
[ Continue Reading ] - Google Launches AdWords Express - 12/08/2011
Google has recently launched AdWords Express, calling it, “a faster and simpler way to start advertising online...
[ Continue Reading ] - Utilise Different Keyword Types for PPC Success - 2/08/2011
When running a PPC campaign it is important to consider keyword match types to get the most from your ad. Different...
[ Continue Reading ] - New Google Ad Positioning Analytics Tool - 25/07/2011
Google have come up with an ingenious new way of analysing your Ad positioning on a page, the ‘Top vs....
[ Continue Reading ] - How to Bring Visitors Back to your Website - 14/07/2011
If someone has visited your website and not converted into a customer, the good news is you can win them back. Most...
[ Continue Reading ] - What Makes a Great PPC Sales Ad? - 7/07/2011
For a lot of internet marketers the big question is how to get people to engage with your sales ads. There are several...
[ Continue Reading ] - How to Improve your PPC Campaigns - 27/06/2011
PPC managers can find ways of improving the performance of the PPC campaigns they are running. These include...
[ Continue Reading ] - Google Special Offer Ads - 16/06/2011
Google is now allowing advertisers to embed money off coupons directly in their ad copy. These ‘offer ads’...
[ Continue Reading ] - Shopping for Products on Mobiles becomes Easier - 10/06/2011
As Smartphone usage increases, Google has announced that its product extensions are now available on mobiles. These...
[ Continue Reading ] - How Adwords Can Affect Your Inbox - 1/06/2011
Have you ever noticed that if you log into a Gmail account, adverts pop up at the side that seem to magically relate to...
[ Continue Reading ] - New Rules on Landing Page Quality Score - 31/05/2011
Google has recently begun to highlight how landing pages affect quality score. Site quality policy violations will now...
[ Continue Reading ] - Google's Display Ad Revenue Overtakes Yahoo's - 27/05/2011
In the first quarter of 2011, Google has for the first time overtaken Yahoo with its display advertising...
[ Continue Reading ] - Using AdWords for Advertising Your Online Shop - 27/05/2011
AdWords is a really effective way of advertising your online shop and this is clearly proved by the large number of...
[ Continue Reading ] - How to use AdWords Successfully with Online Shops - 26/05/2011
When used properly AdWords is the most effective form of online advertising for online shops. But when not managed...
[ Continue Reading ] - Too much attention on social? Don't forget the PPC - 11/02/2011
This month there is a lot of attention on social media. But as marketing managers rush to embrace this latest part of...
[ Continue Reading ] - eXtra Search client Welco praises PPC management of their website - 10/01/2011
Welco have praised eXtra Search for their work on managing a highly successful PPC account for their website, which...
[ Continue Reading ] - Welco Website Enjoys PPC Success - 31/12/2010
eXtraSearch, a division of ExtraDigital, were asked to manage a pay per click (PPC) campaign by Brady Corporation. The...
[ Continue Reading ] - AdWords ad extensions - 1/12/2010
The Ad Extensions functionality of AdWords is a bringing together of some of the advertising ideas...
[ Continue Reading ] - AdWords Quality Score - 6/11/2010
Quality score issues on AdWords accounts one of the important metrics is “Quality Score” yet recent...
[ Continue Reading ] - Quality scores in Google AdWords - 10/10/2010
Quality scores are a mechanism used by Google to reward good adverts and place poor adverts at a disadvantage. This is...
[ Continue Reading ] - Measuring effectiveness of PPC for telephone leads - 4/09/2010
When using PPC advertising it is important that you know how effective this is. For online shops this is easy as you...
[ Continue Reading ] - PPC Exam success - 11/10/2009
Over 96% scored in PPC AdWords Professional exam by ExtraDigital lead PPC Manager. Friendly competition amongst the...
[ Continue Reading ] - ExtraDigital receive Best in Search (PPC) award - October 2009 - 8/10/2009
ExtraDigital were delighted to be informed by topseos that they have been awarded a Best in Search (PPC) award for...
[ Continue Reading ] - Google to Loosen Trademark Restrictions for AdWords Advertisers - 2/06/2009
Google has announced that as of the 4th June they will no longer investigate the use of trademarks as keywords by...
[ Continue Reading ] - Spanish PPC: BECAS MEC - 20/05/2009
BECAS MEC (Spanish) is the name of a grant being given to Spanish University students to help their studies. There are...
[ Continue Reading ] - Over 5 fold increase in orders in 2 months via PPC - 12/05/2009
Paid Advertising (Pay per click or PPC) is the most effective way of increasing orders fast. Even in the...
[ Continue Reading ] - PPC success - 4x more sales and 2x profit in one month - 5/05/2009
Paid search (Pay per click) advertising through for example AdWords will often produce a high ROI very quickly. In...
[ Continue Reading ] - Choosing a PPC Agency - 17/04/2009
Using a PPC Agency to manage your sponsored PPC campaigns is usually a good idea as they should have the expertise to...
[ Continue Reading ] - How many keywords in a good PPC campaign? - 4/04/2009
How many keywords in a good PPC campaign? When talking to new PPC clients some of the most frequent questions are: ...
[ Continue Reading ] - Does using PPC advertising help your natural SEO rankings? - 2/04/2009
Does using PPC advertising help your natural SEO rankings? Officially the answer given by Google is No. But...
[ Continue Reading ] - What does PPC stand for? - 1/04/2009
What is PPC? What does PPC stand for? PPC or Pollution Prevention and Control is a regulatory regime within the UK for...
[ Continue Reading ] - Landing page design to keep quality score high for PPC advertising - 25/03/2009
Websites banned from being advertised on AdWords Landing page design to keep quality score high for PPC...
[ Continue Reading ] - Measuring ROI from PPC campaigns - 15/03/2009
PPC is a fantastic advertising medium offering a measurable advertising medium with a fast response time. This is...
[ Continue Reading ] - Maintaining excellence in PPC through staff competition - 19/02/2009
Maintaining excellence in PPC through staff competition ExtraDigital were the first UK company to acheive...
[ Continue Reading ] - PPC masterclass - Asia.BrandRepublic.com - 4/02/2009
PPC Managers from ExtraDigital provide advice for both companies and marketing agencies and also participate in master...
[ Continue Reading ] - PPC success - Sales increase over 5 times - 20/01/2009
Paid search (Pay per click) advertising through for example AdWords will often produce a high ROI very quickly. But...
[ Continue Reading ] - UK PPC management company strengthens its PPC team - 3/12/2008
ExtraDigital have increased their Internet Marketing team, welcoming experienced PPC manager Laurian to the team....
[ Continue Reading ] - PPC success - Brochures and Bookings up by 738% - 10/09/2008
Paid search (Pay per click) advertising through for example AdWords will often give very fast improvements and produce...
[ Continue Reading ] - Kent Tourism Alliance request another 3 PPC campaigns - 10/06/2008
ExtraDigital have been providing PPC campaign management for the Kent Tourism Alliance for several years, and this...
[ Continue Reading ] - What sort of improvements should you expect from PPC management companies? - 6/04/2008
How should PPC management companies charge for their work? What sort of management fees are acceptable? One problem...
[ Continue Reading ] - Google AdWords Professional exam success - 1/04/2008
Google AdWords Professionals The Google AdWords Exam gets tougher each year, but that has not stopped ExtraDigital...
[ Continue Reading ] - Luxury Hotel Group chooses ExtraDigital for PPC management - 10/01/2007
The luxury hotel group, Handpicked Hotels, has chosen ExtraDigital to help with PPC marketing. ExtraDigital have many...
[ Continue Reading ] - Websites created to make money from PPC market - 19/07/2005
Websites are now being created with the intention of making money from the rapidly expanding PPC market. On the one...
[ Continue Reading ] - 1st UK company offering PPC management with only qualified staff - 1/06/2005
ExtraDigital are the first UK Internet Marketing Company to guarantee that all PPC management work is carried out only...
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