Distribution for Your Leaflet Campaign
Once you’ve designed a good leaflet, how do you make sure it reaches your target customers? There are a number of methods, from handing leaflets out in the street to outdoor leaflet dispensers, and the best one for you will depend on where you are situated and the product you are advertising with your leaflet.
Door-to-Door Leaflet Distribution
Posting leaflets through doors in target areas can be a good tactic if you have a local business, for example a takeaway or a cleaning service. However, for non-local businesses, door-to-door leafleting can be too time consuming for the return it will give you.
You could save time by employing a company who delivers leaflets or teaming up with a local, free newspaper. However, the fact they’ll be delivered with other literature can dilute your leaflets’ effectiveness.
Another option is to place leaflets on the windscreens of cars in places such as supermarkets. However, this does annoy some car owners so be aware of that.
Handing Leaflets Out
Handing leaflets out in the street will allow you to target customers and also enables you to chat to potential customers face to face.
Outdoor Leaflet Dispensers
Using an outdoor leaflet dispenser means nobody has to be there to distribute the leaflets. Only one is given at a time so there’s no waste. Outdoor leaflet dispensers cut down on litter and can be a great way to spread the message about your business if they are situated in a public place such as near a theatre, bus station or shopping centre.
Fitzpatrick Woolmer is a leading provider of creative sign and design solutions, including outdoor leaflet dispensers, for public and open spaces. With in-house graphic design capabilities and on-site timber, metal and recycled plastic workshops, we provide solutions to meet all outdoor communication requirements.
This signs article was created on 4th August 2009
